Start-up enterprise Creative Dock opens office in The Hague
Creative Dock helps to build start-ups for large corporates. Since their original start in Amsterdam last year the company has doubled their staff and was looking for a new location to grow and hire over 20 new employees before the end of 2019.
“Corporates often have a lot of ideas, but it is the execution that makes the difference. We believe in all kinds of innovation, and one form of this is outsourcing a part of the innovation process to us. We design propositions and test them in order to create a minimum viable product. If the results are positive, we roll out the product in the market”, says Tony van der Zanden, head of Operations at Creative Dock NL.
The business model of Creative Dock is designed in such way, that they do everything against cost price for setting up the start-up, where they only start earning money once the start-up becomes a success. This gives them the right incentive to work hard and strive for success. You can basically see it as a startup-as-a-service business model.
Creative Dock’s goal is to build disruptive startups on the edge of technology, designed to solve real customer problems. In recent years, The Hague has become a hub for innovative start-ups that are working towards a better and safer world. The municipality of The Hague actively assists these start-ups by creating the right conditions for them to thrive in, by means of their so-called ‘Impact Economy’-programme. Creative Dock hopes to leverage of all activities and gain exposure to potential clients. As they have built a strong foothold in the fintech space in the eastern European market where some of their start-ups have grown to over 60 employees, The Hague’s financial ecosystem of multinational insurance companies and pension carriers are an interesting opportunity.