how to pick ai work that pays off
AI ideas are everywhere. But which ones are actually worth building? At TechFest 2026, Robin Scholten brings the real business side of AI to the table in a practical, no hype workshop focused on return on investment.
in 45 minutes you'll learn:
In this session, you will learn how ROI really works for AI projects, why so many AI initiatives fail, and how to quickly assess whether an idea makes sense before investing time and money. Robin shares real world experience from
Helixiora and combines it with a hands on exercise where you will brainstorm AI use cases for your own business challenges and get fast, honest feedback.
Expect a clear, practical approach that helps you separate what sounds impressive from what actually delivers value.
robin scholten & helixiora
Robin Scholten brings over 20 years of extensive experience in the ICT industry to his role as CEO and Co-Founder of Helixiora.
Helixiora specializes in Data Engineering & AI, helping businesses use their data for growth through AI strategy, building data pipelines, implementing GenAI, and improving data culture, essentially turning complex data into actionable insights for better decision-making and efficiency.
after this workshop, you will:
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Better distinguish practical AI from hype and buzzwords
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Understand why many AI projects fail before delivering value
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Learn a simple methodology to evaluate AI ideas quickly
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Apply an ROI focused checklist to your own business challenges
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Leave with clearer direction on where AI can actually pay off
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